Masanaga Yamazaki
Operating Officer Brand Design Unit Executive Art Director
Design creates and enlivens power brands
We at Gramco help our clients build and operate a consistent worldview, from logos and other VIs to brand style.Therefore, our strength lies in developing designs that embody the brand concept from aesthetic and logical perspectives. For example, our "Brand Style Control" allows our clients to build a brand worldview by changing the use of colors and photos while keeping the logo. The "Imagine Card™" tool, which provides insights into the organization, has been adopted by many clients who use it to confirm the direction of their brand evolution. We continue to develop and evolve our brand design construction methods to give shape to the "character" that is unique to the brand while simultaneously powerfully enlivening the brand. We ourselves are also constantly evolving to create better power brands.