Yoichiro Yano

Developing brands that move hearts and minds

In today’s information-oriented world, it is becoming increasingly challenging to differentiate a company from its competitors by products and services alone. It is estimated that each person encounters thousands of brands daily, perhaps more than 10,000, most of which will never be remembered. What is important is to define one’s own identity and communicate it clearly, both internally and externally, with brand strategy serving as the foundation that every company, regardless of industry or business type, must develop. At Gramco, we place Purpose at the center of our brand strategy. Why does your company do the business it does? If this question can be answered simply, we will be able to establish a strong identity and gain the understanding and empathy of many stakeholders. When considering future growth, companies that solely focus on the domestic market will eventually reach a limit. Now is the time for you to present your identity to the world. In particular, cutting-edge companies in the US and Europe are skilled at this type of communication and have gained a lot of support. If your company already has a global presence, take another look at how you are communicating. Is your brand something that the employees working in your factories in Southeast Asia can be proud of?　Is it something that US trading partners will want to cooperate with?　And is it something that European investors will definitely want to invest in? A great brand has a great identity as well as the power to move hearts and minds. Our purpose is to "Enliven people, organizations, and the world." In our everyday work, we leverage our global network and expertise in supporting the creation of brands like these. Please join us in captivating the world and creating a better future.