Ikunori Nishihara
Board Member Brand Planning Unit Senior Planning Director
Connection-Driven Branding
As we help build various brands on a daily basis, we feel that in an increasingly sophisticated and mature business environment, branding is required to connect with more and more diverse stakeholders. This is evident in group branding to "capture new growth opportunities" while expanding beyond the core business and in global branding to become a brand that is "proactively chosen" by internal and external stakeholders on a global scale. Even if the number of people who share a bond with the brand expands, it is important not to dilute the intrinsic value of the brand or its potential for the future but rather to highlight what makes the brand unique and connect this with the unifying force and new expectations generated by empathy. We hope that Gramco’s experience and proven support will provide a direct approach to the essence of branding for these clients.