
Ebatens
Developing the new corporate brand to move to the next stage
Since 1945, Ebara Jitsugyo has been engaged in businesses related to people's living environments and the global environment, including the development and sale of water treatment facilities, environmental equipment, and hydraulic blower machinery. They embarked on corporate branding to prepare for further growth. In October 2024, the company established its purpose and announced a new corporate brand, "Ebatens." The purpose, "Connecting a comfortable environment to the future," embodies Ebara's determination to pass on people's health, comfortable, safe and secure lives, and coexistence with nature to the future. The design concept of the brand logo is "circulating E." The design is based on the letter "E" - the first letter of Ebara Jitsugyo and environment- and uses the two bright colors of blue and orange to express the comfort brought about by circulation and the way things connect to the future.

Client | EBARA JITSUGYO CO., LTD. |
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Industry | Environmental equipments and facilities |
Category | Corporate Branding |
Service | Brand Concept/Purpose/Corporate Philosophy / Naming / VI(Visual Identity/Logo) / Brand Style / Brand Guidelines |

Purpose

Value proposition

Image board



