Gramco Brand Club Webinar Purpose Branding and New Trends in the With/Post-COVID Era

Three webinars were hosted by the Gramco Brand Club on September 10, 17, and October 1. These seminars, on the topic of "Purpose Branding and New Trends in the With/Post-COVID Era," were presented to members from the Nihonbashi, Tokyo headquarters in the form of a webinar, differing from the usual seminar format.
During the ongoing pandemic, which still shows no signs of ending, not only are people's lifestyles and work styles changing as economic activities coexist with the virus, but their sense of values is also undergoing a transformation. In this environment, companies are faced with the challenge of rebuilding their concepts and effectively communicating them. Gramco provided its own commentary, offering hints.

In the first session, on September 10, Gramco Representative Director Atsuro Yamada discussed "Generation Z" and the SDGs, which have gained significant attention in recent years, as well as the global trend of "Purpose Branding," introducing initiatives by companies in Japan and abroad.

In the second session, on September 17, Gramco Vice President Yoichiro Yano and Consulting Director Kazuo Shimizu explained the changing approaches and design trends in communication and introduced case studies.

In the last session, on October 1, Yamada, Yano, and Chief Planner Hiroatsu Higashi spoke about the latest examples of Purpose Branding.

We received numerous questions and comments from members, reminding us of the high level of interest and sincerity with which they are tackling this issue.

Gramco Brand Club organizes intermittent seminars to provide everyone with useful and up-to-date information. Stay tuned to Gramco Brand Club for more information.