Service
Branding solutions that fuse strategy and creativity
Strategically fostering emotional connections
Branding is an activity aimed at fostering emotional connections with stakeholders.
In order for stakeholders to correctly recognize the brand value and establish a unique presence that differentiates it from other companies, it must be conceived and shaped over the medium- to long-term in line with the management strategy.
To this end, Gramco offers a full range of branding services, from brand strategy planning to creative work and management.
We enliven your brand through branding solutions that fuse strategy and creativity.
Main Solutions
Consulting
Brand strategy, brand architecture
Brand concept
Development of purpose, vision, values, personality, etc.
Identity
Development of naming, slogan, VI (visual identity, logo), etc.
Brand experience
Brand style, item design, spatial design
Brand management
Brand guidelines, brand penetration measures, effectiveness measurement
Approach
Branding begins with research exploring the brand’s current position and its potential paths for the future.
Based thereon, we review the brand's purpose, which is the meaning of its existence in society, and organize the unique value, personality, and character to be delivered to stakeholders.
We depict the brand concept from a medium- to long-term perspective in line with the management strategy.
We develop basic brand elements such as the brand name, logo, and brand slogan to widely convey the brand’s purpose and unique value to stakeholders and create a one-of-a-kind presence that sets the company apart from its competitors.
Among the most important elements is the brand logo, which is where value is stored.
Additionally, quality that can withstand medium- to long-term use is important.
We translate core brand elements into the points of contact with stakeholders, creating rich brand experiences.
Furthermore, brand management is necessary to ensure consistency so that the brand’s personality and character can be felt at all points of contact, from the real to the digital world, and from in-house to outside the company.
How close is the company to achieving its goals? An effective approach is to design status goals, evaluation indicators, and evaluation methods in line with the objectives and conduct periodic evaluations.
Depending on the results, we consider revising measures and enhancing management.
From a medium- to long-term perspective, the brand strategy itself may be reviewed due to business expansion, positioning changes, etc.
Gramco’s branding service Brand One™, which integrates these services, is among our unique methods, built on years of experience and achievements.
Based on this method, we propose the most appropriate process to address issues and objectives.