New book All About Purpose - Branding that Explores Purpose published by Chuo Koron Shinsha

In recent years, the concept of brand purpose has gained considerable traction in Japanese organizations.

Based on Gramco's knowledge and experience of 35 years as Japan's first branding firm, this book explores and explains purpose from various angles, including the various trends in purpose and its essence, the support we provide, and other examples.

Managers and business leaders who are seeking to reinforce their company's brand in a rapidly changing society: Why does your company exist and how does it intend to contribute to society? Everyone who would like to reconsider the meaning of their work, we hope that this book will help you to heighten the driving force of your corporate activities and foster a flexible corporate structure.

Book Information
Authors: Atsuro Yamada/Yoichiro Yano/Gramco Purpose Research Group
Publisher: Chuo Koron Shinsha
Date of publication: March 9, 2022
Language: Japanese
Number of pages: 272

See below for more information.
https://www.chuko.co.jp/tanko/2022/03/005512.html