About Gramco publications

Gramco focuses on seminar and publication activities to spread the importance of branding to companies and society, and to explain branding methods in an easy-to-understand manner.

“Brand Evolution”
Author: Atsuro Yamada and the Gramco Brand Strategy Research Team
Publisher: Chuokoron-Shinsha Inc.
Publication year: 2008

“Brand Power”
Author: Atsuro Yamada
Publisher: Chuokoron-Shinsha Inc.
Publication year: 2002
 
“Quest: The Road to a Major Brand”
Author: Atsuro Yamada
Publisher: Zeimukeiri Kyokai Co., Ltd.
Publication year: 2004

“Brand Challenges”
Author: Atsuro Yamada
Publisher: Chuokoron-Shinsha, Inc.
Publication year: 2004

“Power Brand Companies”
Author: Atsuro Yamada
Publisher: Toyo Keizai Inc.
Publication year: 2003

“Markable Mark”
Author: Atsuro Yamada
Publisher: The Yomiuri Shimbun
Publication year: 1999