We held an online seminar titled "Future of Branding: Utilizing AI in Branding" in collaboration with Siegel+Gale.

On Thursday, November 14, Gramco, in collaboration with its US partner Siegel + Gale, held an online seminar entitled "Future of Branding: Using AI in Branding."

Generative AI has made remarkable progress in recent years; it is said that more than half of all online content will be created by AI by 2025. In this context, more and more companies are actively incorporating AI into their branding operations. Conversely, it is also widely recognized that AI poses risks in terms of copyright of training data and the legal and cultural compatibility of generated content.
In this seminar, we explained how AI can be successfully utilized for successful results, addressing advanced case studies from the US.

The panel discussion featured Gramco President and Representative Director Yoichiro Yano along with Jason Cieslak, Global President of Siegel + Gale, discussing matters such as which industries are suited for AI and which are not, as well as where companies that have yet to fully utilize AI should begin.

The Q&A session was heated, with several questions from the audience about how to use AI to generate new ideas, visualize corporate branding, and more.