Gramco Brand Club Webinar 2022 Cutting-Edge Brand Management Techniques: Introducing Bynder, a Digital Asset Management Tool

The Gramco Brand Club hosted a webinar on September 14. A lecture was delivered as an online webinar for members, focusing on "Cutting-Edge Brand Management Techniques: Introducing Bynder, a Digital Asset Management Tool."
We invited Eveline ter Elst, the Asia Pacific Sales Manager for Bynder, a Dutch company that develops and provides SaaS-based digital asset management tools worldwide. Her presentation introduced solutions that enable the integrated management of digital assets related to brand management, linking them to various marketing tools for efficient and rapid operation; the lecture included trends in digital experiences and case studies as well.
Nowadays, consumers turn to the digital medium first, using various communication channels. In this environment, it is increasingly important for operations to properly produce, share, and leverage digital assets while ensuring a consistent brand experience. Bynder DAM (digital asset management), an integrated platform, was introduced as a solution. This tool stores and categorizes media files of all formats and enables information to be shared internally and externally in a constantly updated state, effectively providing content to the market. It can also be integrated with external marketing automation tools, and can automate the image resizing process. Elst stated that dynamic DX (digital transformation), rather than DX with manual operation, will be crucial moving forward.

As a branding firm, Gramco has long been in search of a company that can provide global services, as we believe Japanese companies need such a platform for effective brand management. Fortunately, we were able to meet and partner with Bynder in 2020.
President and CEO Yano introduced DAM's convenient features and online brand guidelines while operating the Japanese language demo screen.
Members asked many questions and offered valuable comments.
We hope that these DAM-type brand centers will become established and widely used in Japanese branding in the future.
Gramco Brand Club organizes intermittent seminars to provide everyone with useful and up-to-date information. Stay tuned to Gramco Brand Club for more information.