Thursday, December 2 (Online Seminar)

Earning trust and loyalty with brand purpose
Unlocking Brands: Using Purpose to Build Trust + Loyalty
Brand purpose has the power to strengthen psychological ties with customers and employees. As more companies adopt a purpose, the key question now is how to develop an effective one and make it a core part of the organization.
Without true belief in the purpose, it could lead to customer and employee defection. If the purpose is not instilled into the organization, it will not achieve the results that the management is seeking.
In this online seminar, Gramco and Siegel + Gale will present a case study on brand purpose and discuss the factors that contribute to its success. We look forward to your participation.

Date
Thursday, December 2, 2021
Time
15:00–16:30 (JST)
Format and language
Online seminar in Japanese and English (simultaneous interpretation)
Registration
To attend the session, please register using the form below.
Participation is free of charge.
Invitations will be sent out shortly after your application is received.
Application Form
https://www.gramco.co.jp/contact/ja/fb/
Applications are no longer being accepted.

Topic
Brand Purpose Success Stories
Some brands can achieve success by utilizing purpose while others cannot.
The difference lies in how the purpose is developed and embedded
throughout the organization. This seminar provides examples of
companies that have improved their business by developing powerful, aspirational purposes and successfully embedding them within their respective organizations. Participants will gain inspiration from these practices and be able to apply them to their own organizations.

Agenda
15:00–15:05: Opening
15:05–15:45: Presentation
15:45–16:10: Panel discussion
16:10–16:30: Q&A