Lenovo

Spatial branding to support brand development

Lenovo is a leading PC/IT manufacturer in China and the world, having acquired IBM's PC division (ThinkPad) and Motorola, its mobile phone handset division from Google. Gramco proposed spatial branding to Lenovo and has been involved in the design of Lenovo's flagship stores in Shanghai, Beijing, Guangzhou, and other cities since 2005. Gramco has also played a role in the infrastructure design standards used by approximately 10,000 stores throughout China. Recently, Gramco has designed flagship stores that offer not only PCs, but also mobile phones, IoT, and lifestyle products, as well as a store where visitors to Lenovo's headquarters can purchase the company's products and goods.