Edo Tokyo Kirari

Bringing Tokyo's traditional crafts to the world and to the next generation

This project was launched to support the private sector to preserve the traditions of Tokyo's traditional products as "Tokyo's treasures" while enhancing their added value and passing them on to future generations. Gramco supported the branding of the project itself. Gramco's representative, Yamada, participated as a branding expert, managing the committee and providing consulting services for individual projects. The logo is based on the motif of a treasure chest, with the overlapping motifs and spreading waves expressing the desire to transmit traditions and communicate culture to the world. This symbol serves as a flag to lead the project, uniting individual business brands and enabling them to soar out into the world.