Sojitz Group

A new symbol uniting two companies - A foundation for growth

This is a branding project for a general trading company group centered around the merger between Nichimen and Nissho Iwai, forming a new company, Sojitz Corporation. A single brand strategy is employed to maximize the synergy of the Group, which aims to achieve top-class competitiveness and profitability in each of its business fields. As a motif, the logo employs two "global arrows," representing the Chinese character "So" ("twin") in the name Sojitz, soaring dynamically from the edge of the earth. In addition to developing the company name and VI, we also supported the development of the corporate philosophy, slogan ("New way, New value"), and action guidelines.