CAFIS

Rebranding historic and established businesses for the next stage of growth

This is a rebranding project for NTT DATA's CAFIS, one of Japan's largest comprehensive cashless payment platforms. Amid the government's push toward a cashless society, as a pioneer of financial payment systems in Japan, CAFIS redefines the future-oriented vision of the society that it aims to create and the value it will provide. Under the tagline "Beyond The Payments," the company has declared in a statement that it will be a powerful partner in easing daily payments and has also redesigned its logo. The various existing services and logos were systematically organized into four categories based on a new functional axis. Through various contact channels, such as external exhibitions and internal communications, the company remains committed to extending its remit beyond the realms of payment.