The Orion Hotel Naha

A new hotel-based Orion Beer experience

This is a hotel branding project by Orion Breweries, an Okinawa-based beer manufacturer. In November 2023, the Orion Hotel Naha opened as the first phase of the project. Since its opening in 1975, the hotel has been well known as a city hotel with not only lodging but also Japanese, Western, and Chinese restaurants and banquet halls, taking advantage of its location facing Kokusai-dori, the center of Naha. However, in the midst of intensifying competition, it was necessary to redefine and embody the value of a hotel carrying the Orion Beer branding. The concept is "Comfortably familiar yet refreshingly new." The aim is to create a hotel that offers an unprecedented Orion Beer experience and stay in Okinawa while carefully preserving its familiar and most loved original aspects. Gramco supported the overall development of the hotel concept from the beginning of the project. We also supported the concept, logo, guest room art, various item and tool designs, as well as the production of advertisements and press releases for THE ORION BEER DINING, a new all-day dining establishment on the first floor of the hotel.