Senshu Ikeda Holdings Group

Driving group branding through the fusion of people and value

A branding project for the Senshu Ikeda Holdings Group marks the full-scale launch of initiatives to establish a unified group brand, grounded in a clearly defined corporate purpose. To ensure this purpose is communicated consistently both internally and externally, we began by articulating the Group’s brand personality, which guided the development of the tagline and visual identity. The brand design is built on the concept of “a world where people and value come together and evolve,” expressing unity, evolution, and diversity across the Group. With people at its core, the design illustrates a commitment to growth through the integration of diverse values. Centered on the Group’s signature blue, the visual system incorporates vibrant accent colors and expands the existing square motif. The unique forms created through the interplay of squares represent a process of change, progress, and resonance—symbolizing the continuous creation of the future.