Poppin Lemon

Launching a beverage brand for second-stage growth

LYFEN Group, an integrated food manufacturer in China, has decided to expand its beverage business to pursue second-stage growth. Gramco Shanghai supported the entry strategy, including positioning, and developed the brand concept, naming, slogan, logo, package design, key visuals, and brand movie. We launched the lemon-flavored, strongly carbonated beverage "Poppin Lemon" and created an impactful brand worldview, starting with the packaging design.