NISSIN FOODS Group
Group branding creating vectors for growth
In 2008, NISSIN FOODS celebrated its 50th anniversary, and a group branding project was implemented on the occasion of the company's transition to a holding company structure. "EARTH FOOD CREATOR" was adopted as the group philosophy, symbolizing its aim to evolve from a pioneer in the domestic instant noodle industry to a comprehensive food manufacturer of choice on a global scale. Since then, the growth strategy has been implemented across the group globally to embody the "EARTH FOOD CREATOR" philosophy. It achieved its target market capitalization of 1 trillion yen by 2020. "Happy, Unique, Global, and Creative," was defined as the character of the NISSIN FOODS Group. Since then, this has been sublimated into the "Four Key Concepts" and is currently used as a guideline for various activities.
| Client | NISSIN FOODS HOLDINGS CO., LTD. |
|---|---|
| Industry | Foodstuffs |
| Category | Group Branding |
| Service | Brand Strategy/Brand Architecture / Brand Concept/Purpose/Corporate Philosophy / Brand Style / Brand Guidelines / Brand Penetration Measures |
