i Cubed Systems

Rebuilding the corporate brand to mark company's 20th anniversary

This project involved rebranding of one of Japan's largest companies in the MDM (mobile device management) market, based in Fukuoka. With a greater need for non-linear growth than ever before, the company took the opportunity of its listing and its 20th anniversary to begin strengthening its corporate brand for the next decade. As the company expanded in size, it was required to solve management issues such as defining what it should be in the future as its third founding period, and it redefined its target direction and vision for the future. We worked to establish its purpose, value proposition, and brand slogan to replace the previous mission and vision. The company fosters a proactive corporate culture that will lead to the emergence of innovative businesses and services, such as the well-known CLOMO. We developed the impactful slogan "Enjoy Challenges" with a commitment to the purpose, which is to "Become the matrix for realizing unknown ideas that lead to smiles." The new logo, which enhances the readability of the company name, features dynamically variable elements centered on the dot portion of the "i" to symbolize a company that is proactively taking on challenges and evolving.