Ryuseki Group

For Okinawa and the future: Rebranding to pass on the founder's spirit to the next generation

The Ryuseki Group supports the livelihoods and businesses of Okinawans in all areas, with Ryuseki Corporation at the core, which supplies oil and gas mainly in Okinawa Prefecture. In September 2023, a brand concept was established with a clear purpose indicating the objectives and role of the business. At the same time, we renewed the group's logo and slogan, and the company reaffirmed its commitment to continue to contribute to individuals and communities, in keeping with the founder's spirit of “devoting our business to society." The company's purpose is "to be the driving force that creates future sources of happiness for people, the island, and the world." The group logo was designed to symbolize the central part of a tornado overlaid with the initial "R" of Ryuseki. This is intended to signify a powerful whirlwind that will create future sources of happiness for people, the island, and the world. It symbolizes that Ryuseki is a driving force for well-being. Gramco provided full research support to develop the brand concept, group logo and slogan, various application designs, and internal branding.