Mitsui Home

Providing an opportunity to carefully cultivated values to shine once again

This is a rebranding project for Mitsui Home, which has led the industry in 2 x 4 construction since its establishment in 1974. In the midst of changing times and markets, companies must reevaluate their strengths, values, and identity. The company's purpose is to "spread sustainable housing and lifestyles that become more beautiful over time, bringing them to the world through the provision of high-quality wooden buildings." The brand logo has been updated with a more modern and elegant design while inheriting aspects of the previous design, and expressing the desire to "turn dreams into reality." Currently, the company is not limited to custom-built housing but is expanding into a variety of other developments, such as the wooden condominium MOCXION, to realize its purpose.