i-PRO

Reborn to tackle global challenges

With a proud history of more than 60 years, Panasonic’s Security Systems Business Division was spun off and established as an independent entity in 2019 with aspirations for further development. For its corporate brand, the new company adopted the name "i-PRO," which had been well-known as the main product brand until then and also decided to develop a new look. Gramco established a collaborative team with Siegel+Gale, our official partner in the US, and in a short period of only 7 months saw through the entire project, from research to the implementation of the brand concept, brand slogan, logo, and guidelines. The project created a powerful and sophisticated worldview for a global brand that focused on its purpose of “capturing the truth of a moment.”